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alf-printing Digital-Printing dan Media Pembelajaran
Cepat, Berkualitas, dan Terjangkau
Indonesia
Optimalisasi Penjualan Toko Shopee melalui Program Affiliate Marketing
Mata Pelajaran: E-Commerce / Pemasaran Digital Guru Pengampu: Alimin, M.KomTopik: Shopee Affiliate MarketingJudul Project: Optimalisasi Penjualan Toko Shopee melalui Program Affiliate Marketing
Deskripsi Umum Shopee memiliki fitur Affiliate Program yang memungkinkan siapa pun menjadi promotor produk dan mendapatkan komisi dari hasil penjualan melalui link afiliasi.konsultan digital marketing yang bertugas membantu satu toko Shopee (nyata atau simulasi) meningkatkan penjualan melalui sistem afiliasi.
Studi Kasus Utama Sebuah toko bernama “GlowSkin Official Store” yang menjual produk skincare remaja mengalami penurunan penjualan dalam dua bulan terakhir.
Pemilik toko akhirnya memutuskan untuk bergabung dalam program Shopee Affiliate agar produknya bisa dipromosikan oleh pengguna media sosial.menganalisis, merancang, dan mensimulasikan strategi afiliasi untuk membantu meningkatkan penjualan toko tersebut.
Instruksi Pengerjaan 1. Analisis Awal Toko (20 poin)
Jelaskan profil toko: nama, kategori produk, target pasar, kelebihan dan kekurangan.
Identifikasi permasalahan utama toko berdasarkan studi kasus.
Buat tabel analisis toko seperti contoh berikut:
Aspek Keterangan Nama Toko GlowSkin Official Store Produk Unggulan Serum wajah, toner, night cream Target Pasar Remaja wanita usia 15–25 tahun Kelebihan Harga terjangkau, desain menarik Kekurangan Minim promosi digital, belum ada sistem afiliasi
2. Rencana Program Affiliate (20 poin)
Pilih 3–5 produk yang akan dijadikan produk afiliasi.
Tentukan besaran komisi (misal 5–10%).
Buat tabel daftar produk afiliasi seperti berikut:
No Nama Produk Harga Komisi (%) Link Afiliasi (simulasi)
3. Strategi Promosi Affiliate (20 poin)
Buat rencana promosi digital menggunakan media sosial (Instagram, TikTok, YouTube, WhatsApp, dll).
Tentukan target audiens dan bentuk konten promosi (poster, caption, video).
Jelaskan strategi promosi kamu, misalnya:
Frekuensi posting
Jenis konten (review, edukasi, hiburan)
Call To Action (CTA) yang digunakan
Lampirkan minimal 2 contoh konten promosi (boleh buatan Canva atau screenshot simulasi).
4. Simulasi Hasil Promosi (20 poin) Buat data fiktif hasil promosi affiliate seperti contoh tabel berikut:
Produk
Klik Link
Pembelian
Komisi
Total Komisi
GlowSkin Bright Serum
80
6
Rp4.400
Rp26.400
GlowSkin Toner Fresh
60
4
Rp4.200
Rp16.800
Night Cream
40
3
Rp5.250
Rp15.750
Total 180
13
Rp58.950
5. Evaluasi & Rekomendasi (20 poin) Tuliskan kesimpulan berupa:
Dampak program affiliate terhadap penjualan.
Kelebihan dan kekurangan strategi yang kamu gunakan.
Saran untuk pengembangan program affiliate toko di masa depan.
Panjang evaluasi minimal 1 halaman .
Output yang Dikumpulkan
Laporan studi kasus lengkap (4–6 halaman) berisi:
Lampiran konten promosi (poster, caption, video pendek/screenshot).
Dikumpulkan dalam format PDF atau desain Canva.
Tujuan Pembelajaran
Setelah menyelesaikan project ini, siswa diharapkan mampu:
Memahami cara kerja Shopee Affiliate Program .
Menyusun strategi promosi digital yang efektif.
Melakukan analisis bisnis sederhana berbasis data simulasi.
Menunjukkan kreativitas dalam pembuatan konten pemasaran.
Kriteria Penilaian Aspek Penilaian Keterangan Skor Maks Analisis Toko Ketepatan analisis profil dan masalah 20 Rencana Affiliate Pemilihan produk dan perhitungan komisi 20 Strategi Promosi Kreativitas dan kesesuaian target audiens 20 Simulasi Hasil Kerapian tabel dan realisme data 20 Evaluasi & Rekomendasi Kedalaman refleksi dan solusi 20 Total Skor Maksimal 100
Catatan Tambahan
Siswa diperbolehkan mengganti studi kasus “GlowSkin Official Store” dengan toko lain (misalnya TechNova Gadget , SweetCakes Home , atau UrbanStyle Fashion ) selama mengikuti struktur tugas yang sama.
